Kinetic Typography

Session Organizer: Frank Armstrong, California State University, Chico.

Kinetic Typography
Jonathan Pfeiffer, SUNY New Paltz

Verbivocovisual*: Modern Poetry reconsidered
Isabel Meirelles, Northeastern University

Dynamic Typography: Researching new modes for reading
Peter Cho, University of California, Los Angeles

Kinetic Typography as Performance
Dan Boyarski, Carnegie Mellon

Typography is the visualization of a spoken language, an inherently time-based process. However, since the invention of movable type, typography has been a relatively static visual language of glyphs embedded in passive two-dimensional surfaces. Digital communication technologies have recently enabled designers to create kinetic typography, letterforms moving fluidly within four dimensions: a virtual three-dimensional space through an interval of time.

Communication devices and messages are rapidly evolving from static visual artifacts into dynamic multisensory experiences that represent complex information on multiple layers with multiple meanings. How does motion affect the readability and meaning of a typographic message in dynamic screen-based contexts?